Real Estate Digital Marketing Program is a 3 week Executive Program designed by the Real Estate Management Institute – REMI. The program is established to provide an understanding and application of the digital marketing strategies from lead generation, lead engagement and conversion required to drive sales. The program will be delivered by an expert from the digital domain and will follow a Socratic style of teaching using examples, case discussions and activities relevant to the real estate industry.
Program Features:
- An end to end understanding of Digital Marketing in Real Estate
- Certified in 3 Weeks
- Engaging, updated and relevant content taught by industry expert
| REAL ESTATE DIGITAL MARKETING | |
| 1 | INTRODUCTION: |
| Evolution, Current Scenario, and Contribution of Digital in Real Estate | |
| Understanding the Customer Profile and Buying Pattern | |
| Digital Assets and Platforms (Facebook, Instagram, Linked In, Twitter and Pinterest) | |
| Website Marketing: Creation, Maintenance and User experience | |
| 2 | MEDIA | SEARCH ENGINE MARKETING – SEM: |
| SEM (Google Adwords, Display, Remarketing) | |
| Media Buying(Platforms OTT, Apps, YouTube Programmatic) | |
| Interest Targeting | |
| Lead Generation and Branding | |
| Email, WhatsApp, SEM and Affiliate Marketing | |
| 3 | REMARKETING: |
| Definition and Importance of Remarketing | |
| Real time Examples and Case Study | |
| (Facebook, Instagram, Pinterest) | |
| Remarketing on Social Media Platforms | |
| Re-use of ads | |
| Content Designing | |
| Strategy Defining and Communication | |
| Analytics | |
| Targeting | |
| 4 | COMMUNICATION: |
| Influencers | |
| Creative: Offers / Communication | |
| Presentation | |
| Recap/ Use cases in real estate | |
| Use of technology | |
| Content: RERA rules | |
| 5 | ANALYTICS – (Practical Session): |
| Setting up/ Creation and Importance of Analytics | |
| Study of Data | |
| Data Analysis | |
| Data Reading | |
| Marketing Metrics | |
Eligibility
- Real estate sales and marketers
- Marketing managers
- Real estate professionals
Program Details
- Duration of Program: 3 weeks.
- Batch: (twice a week): Tuesday & Thursday
- Timing: 6pm – 8.30pm